Privacy and Cookies

Our aim at The Pattern Book is to develop trust with our customers and treat them with respect and dignity. We are committed to the highest standards of privacy and security. Our privacy policy has been written in accordance with European law, or the General Data Protection Regulation (GDPR) which came into effect on 25th May 2018. This sets out guidelines for the processing and handling of customer data. Although The Pattern Book is based in the UK, which has now left the European Union, our privacy policy is written in compliance with both UK and European law.

The ‘data controller’ is The Pattern Book Press Ltd (‘we’, ‘us’, ‘the Controller’), also trading as The Pattern Book, based in London at 50 Finsen Road, London SE5 9AW, UK (company no. 12454391).  You can contact the Controller via Contact the Controller about all matters relating to the processing of personal data and the use of data processing rights.

1. How and why we process your personal data

Your personal data is processed to successfully accept and fulfil your order. We may need to share your personal data with third parties to do this, such as warehouse and delivery companies, banks and online payment providers. Where possible, we’ll provide you with information on the processing of your personal data received from a third party.

In every other case, we will never share your personal data with anyone.

We use strict technical and organisational measures to secure all personal data that is processed by from loss, destruction or unauthorised access by third parties.

As with all websites, our server automatically collects the following information and temporarily saves it in server log files that are transmitted by your browser, unless you have deactivated this function:

  • IP address of the computer transmitting the request
  • Client’s file request, the http response code, the volume of data transmitted
  • The website from which you access our website (referrer URL)
  • Date and time of the server request
  • Type, version and language of your browser
  • Operating system on the computer transmitting the request

This data is kept separate from all other data and is only accessed when investigating site security and other technical matters. Log files are not evaluated based on personal use. We cannot allocate this data to specific persons at any time.

We also use personal data in an effort to improve your experience on our website, to provide services to you and to communicate with you about information that you request. We may also use this information to help us target specific products to you, to help us develop and improve our website, and to tailor our website to your needs.

2. Customer data processing and user accounts. Consent for personal data processing. 

When you purchase an item or items from our online shop you supply personal data to us, (including, but not limited to, your name, billing and delivery addresses, telephone number, payment information and email address) so we can fulfil your order.  When you register for a trade account we save the customer account information you provide so you don’t have to re-enter your data every time you place an order. You can update or delete your customer profile at any time. The legal basis is Article 6 (1) b) of the GDPR.

Personal data provided to us via our website will be saved only for the time it takes us to meet the purpose for which you provided the data. When your contract has been fulfilled completely, your data will be blocked and then deleted in accordance with the relevant tax and trade regulations, unless you have given your express consent to such data being used for other purposes. To the extent mandatory for trade and tax retention periods to be observed, the retention period for some types of data can be up to 10 years.

At any time, at no cost to you and without providing any reason, you can request information regarding the data relating to you that is saved in our systems, as well as information regarding the origin, recipients or categories of recipients to whom such data has been transmitted and why such data has been saved.

In addition, you are legally entitled to have your personal data rectified, blocked or erased. Also, you can withdraw your consent to the use of your data at any time and without having to provide a reason. If we process your personal data to pursue our legitimate interests pursuant to Article 6 (1) f) of the GDPR, pursuant to Article 21 of the GDPR you have the right to object. In addition, you have the right to portability of your data and the right to lodge a complaint with a data protection supervisory authority if you are not satisfied with our processing of your personal data.

If your Personal Information changes, you may update, correct or omit the relevant information in ‘Edit My Account Details’ in ‘My Account’ on our website, or by contacting us at

3.  Newsletters

With your consent, we may use your personal data for marketing or advertising purposes. Specifically, we may use your email address to send you our occasional newsletter via the MailChimp emailing service. However if you wish to opt out of this list right away, please email All newsletter emails will contain an option to unsubscribe via MailChimp.

You have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of the processing that was made on the basis of the consent before its withdrawal.

The legal basis for the processing is your consent (Article 6(1) a) of the GDPR).

Your personal data will be stored no longer than when you decide you do not want to receive these materials and withdraw your consent, in any case no longer than 5 years.

4. Your rights as the data subject

You have the right to access your data, the right to demand its rectification, removal or restriction of its processing and the right to data portability. At your request, the Controller will provide a copy of the personal data to be processed, but for any subsequent copies you request, the Controller may charge a reasonable amount resulting from administrative costs.

You have the right to object to the processing of your personal data.

You have the right to withdraw your consent at any time. Withdrawal of the consent does not affect the lawfulness of the processing that was made on the basis of the consent before its withdrawal.

To the extent that your data is processed in an automated way to perform and conclude the contract, or processed on the basis of consent, you also have the right to transfer personal data (such as to receive personal data from the Controller) in a structured, commonly used machine-readable format. You may send this data to another data Controller.

You also have the right to lodge a complaint with the supervisory authority dealing with the protection of personal data.

In order to exercise the above rights, please contact the data Controller. Contact details are indicated above.

5. Cookies – general information

This website uses cookies, allowing us to learn about your individual preferences and adjust our offerings optimally to best meet your needs. A cookie is a small file that our website asks your web browser to put on your computer’s, or mobile device’s, hard drive to help us tell you apart from other users of our website. The following types of cookies are used on our website: 

Transient cookies: Transient cookies are automatically deleted when you close your browser. This includes in particular the session cookies. They store a so-called session ID, with which different requests of your browser can be assigned to the common session. This will allow your computer to be recognized when you return to our website. Session cookies are deleted when you log out or close your browser.

Persistent cookies: Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. You can delete cookies at any time in the security settings of your browser.

We do not merge the data in cookies with data from other sources. Cookies do not harm your computer or mobile device and do not contain any viruses. If you do not want cookies saved on your computer, please adjust your browser settings so saving cookies is impossible or you are asked for express consent before any cookies are saved. Please note that you may have to change the settings in each browser you use to access this website and that not all functions of this website may be available to you if you object to the use of cookies.

In the scope in which cookies and pieces of information stored in them include personal data, the legal basis for the processing of data is Art. 6 par. 1 letter f) GDPR. In that context, the optimisation of our website is to be deemed a legitimate interest within the meaning of the above provision.

Cookies used on this site include:

cookielawinfo-checkbox-necessary011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-non-necessary011 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary".
fr12 monthsThe cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
test_cookie011 months
viewed_cookie_policy011 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
_fbp02 monthsThis cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.

6. Third Party Cookies

We cooperate with marketing partners in order to make our website more and more interesting for our users. For this end, cookies of our partners (third-party cookies) are also saved during visits on our website. Cookies of our marketing partners also store information, with the use of pseudonymisation, about how the website is used and what interests the user during their visits. Also, information connected with visits on other websites occurring before visiting our website is partially registered. Based on such information, the user is presented with products of our marketing partners in line with the user’s interests. No personal data is recorded. Also, personal data is not combined with website use profiles.


Our website uses the services and technology of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). When transferring personal data to the USA, Google uses EU-U.S. Privacy Shield. For more information, see the Privacy Policy of Google. We use in particular following service and technology from Google:

Google Analytics

Our website uses Google Analytics. Google Analytics uses cookies and similar technologies in order to help us analyse and improve our website based on user behaviour. Data collected for that purpose can be sent by Google to servers in the USA and stored there. However, your IP address will be removed before estimating user statistics, so that no one can identify you. For this purpose, Google Analytics has been enhanced with the “anonymiseIP” code in order to create an anonymous set of IP addresses. Google will store information obtained through cookies in order to assess the website use, create website traffic reports for website operators, and provide other services connected with website traffic and Internet use. You can configure your browser so that it will reject cookies or you can prevent the storing of data generated by cookies and connected with the use of this website (including the IP address) and processing of such data by Google by using a browser add-on provided by Google, to be found here.

The legal basis for the processing of data is Art. 6 par. 1 letter f) GDPR.

Facebook Pixel

Our website has integrated Facebook Pixel, a service of Facebook Inc., (1601 S. California Ave, Palo Alto, CA 94304, USA). This is a small piece of Java script code which provides a number of functions for the sending of application specific events and user defined data to Facebook. We use Facebook pixels in order to record information concerning the way in which visitors use our website. This pixel records and provides Facebook with information concerning the browser setting of the user, a hashed version of the Facebook ID and the URL which is being visited. Each Facebook user thus possesses a clear and device-independent Facebook ID, whereby it is possible to address the user via more than one device on the social network Facebook and to recognise him or her, so that we can target our visitors again for advertising purposes by means of Facebook and its associated social media platforms including Instagram. After 180 days, the user information is deleted until the visitor accesses our website again. Therefore, no personal information is disclosed to The Pattern Book in relation to the individual website visitors and we can only solicit website customer target groups once the target customer group has reached a critical mass in terms of numbers. Further information concerning Facebook and its private sphere settings above and beyond the details set out can be found in the Data Policy and the Terms of Service of Facebook Inc.

Facebook Pixel allows user behaviour to be tracked once they have reached our website after clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes. The legal basis for the use of this service is Art. 6 paragraph 1 sentence 1 letter f GDPR. You can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address: You can also set the so-called resignation cookie file, which prevents the transfer of data through Facebook pixel here (Your Online Choices website). The duration of the resignation cookie file is unlimited. However, it needs to be remembered that the resignation function is linked to the device or browser and it generally pertains to the end-device or browser used. If you use multiple devices or browsers, you must resign on each device and in each browser you use.

7. Contacting us about your data – Rights of Access and Erasure requests.

Data held by The Pattern Book is maintained in accordance with the GDPR), and we may contact you from time to time to verify and update this data. You have the right to access the data we hold on you and to have such data that we are not required to keep for legal purposes (e.g. tax audits) erased. We will supply or erase this data within 14 days of a request being made. Repeated requests for access to data may incur a nominal charge of £35. Requests should be sent to

We reserve the right to disclose individually identifiable information to comply with applicable laws and lawful government requests to operate our systems properly and to protect both our end subscribers/users and ourselves.

We are not responsible for the content or the privacy policies of websites that may carry a link to The Pattern Book or to websites for which we display a link.

Updated 1st April 2021